The Internet
Needs You
Since 2022, I’ve watched as so many of the leaders and brands I admire outsource their entire identity to AI. In the race for efficiency, they became diluted echoes of their former selves.
The internet is flooded with mediocre, palatable, bland content that all sounds the same. Anyone who uses AI to craft their messaging is optimizing for “average” and quickly becoming invisible.
The cost of gaining true attention is going through the roof, and lazy marketers with zero empathy or moral compass will do just about anything to get it back. They are scurrying in like cockroaches to use AI to scam, impersonate and manipulate, often exploiting women and marginalized groups in the process.
I'm Alex Cattoni. Industry-leading copywriter, award-winning marketer and founder of the Copy Posse, a global community of copywriters, marketers and storytellers on a mission to de-douchify the internet.
To anyone who's been told to tone it down, to play along, to be more palatable...
The Internet needs you. Let's make your message impossible to ignore.
It was copywriting that gave this loud, sassy Irish-Italian girl from Alberta, Canada, the freedom to be 100% myself. To stop trying so hard to be “palatable” for people who were never going to get it anyway. To finally stop holding back.
Over the last 18 years, I've helped thousands of founders, brands, and business leaders clarify their message, remember who the f*ck they are, and say what they mean with clear conviction.
“You always feel that she truly cares and is coming from a place of not only authenticity but experience. She's been there, done that, played the game, and has been in the shoes of her customers, which is why she is able to serve and build the amazing community that she has.”
— Molly Pittman | CEO of Smart Marketer
“Alex is one of the sharpest minds. She has built this magical connection with her audience while also building an incredible online brand. Plus, she's so stinkin' good at teaching others how to do the same. It's why I asked her to come and share with my highest-level mastermind and why I'm always soaking up her genius."
— Stu McLaren | Founder of Searchie.io
“She combines traditional direct-response marketing with brand building better than anyone I know. Spend five minutes watching Alex on stage, engaging with her YouTube channel, or speaking with her in person and you'll see why she was the obvious choice for Digital Marketer's 2021-2022 Marketer of the Year. I learn from her every time we talk. She is, in a word, extraordinary."
— Shawn Twing | Copywriting Expert & Co-creator of The Modern Marketing System
“Having a global community of thousands of entrepreneurs, Alex makes my life better (and makes me look amazing) as she always over-delivers the best tactical, field tested wisdom when it comes to marketing and branding. If I could have Alex speak at all my events, I would. And it's common to have my phone pinging off the hook with positive feedback on comments whenever she shares.”
— Giovanni Marsico | Founder, Archangel Academy
"Alex helped to build out a killer marketing strategy that ensured successful launches of courses and programs for our audience, and guided us in building out our brand voice for marketing and content creation. She genuinely gives a sh*t about your business (and you), and in a world of half-assed marketers and copy-writers, she is an absolute joy to work with and ideate with, and be around."
— Connor Beaton | Founder of ManTalks.com
How Did I Get Here?
2020
The Copy Posse was born. A growing community of rad copywriters, marketers, and business owners, all with a passion for writing, the desire for freedom, and the superpower of empathy, now over 500,000 strong.
2008
I was supposed to go to law school. Instead, I sold my car, packed up my life and moved from Canada to Kuala Lumpur, Malaysia for an internship at Mindvalley, one of the world’s leading online education companies. Three years later, I was their Creative Director and Event Director of their flagship event, A-Fest.
2022
I had built an all-women team of passionate creatives on a mission to de-douchify the internet and redefine modern marketing. That year I received the Game Changer Award at the Women of Inspiration Awards.
2011
I decided to blow it all up (again). With zero income, zero clients and zero clue what to do, I quit my cushy job to start my freelance business from scratch. Within a few years, I was making 6-figures writing behind the scenes for some of the biggest brands in the personal development Industry.
2019
I noticed a dangerous trend. Misleading claims, manipulative tactics, and "get-rich-quick" schemes were flooding the Internet. The market was changing, audiences were becoming more sophisticated, and marketing needed a new voice and approach. I started my YouTube channel to redefine modern marketing by teaching copywriting that combines proven ethical conversion tactics with values-driven brand storytelling.
2026
I hosted my first live event, Posse Fest LIVE in Vancouver. 200 rad humans from around the world, world-class speakers and 3 days of incredible connection, learning and growth.
2021
I launched REIGN, my virtual mastermind for experienced marketers and business owners who want to grow their audience, authority and impact. That same year, DigitalMarketer voted me Marketer of the Year.
2024
After nearly two decades in this industry, I know exactly who I’m here to serve next. Bold brands and business owners who are ready to say what they mean, own their voice and become impossible to ignore.
If you’re ready to craft an unmistakable message, let's chat.
