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Ignite Your Business With Words That Work.

I’m Alex.

Since 2011, I’ve helped launch several successful brands and have proudly partnered with many of the hottest transformational authors and businesses on the planet, writing high-converting sales copy, scaling multi-million dollar brands, and crafting iconic promotional campaigns. 

After over a decade in the online marketing world, it is my conviction that connection and conversion are not mutually exclusive. Effective copywriting today must combine proven marketing principles of the past with modern-day branding and authentic storytelling.

That’s why in 2019 I launched The Copy Posse — a boutique agency, online academy and now 100,000+ strong global crew of authentic copywriters with a passion for creating community, credibility, and conversions with nothing but powerful and precise wording. 

My goal is to redefine what it means to be a copywriter and marketer today and share the techniques and strategies I’ve used to build a heart-centered 7-figure business from the ground up.

“A Marketing Genius”

There are very few – and I mean VERY few – people I know who I could accurately describe as a “marketing genius”. Alexandra Cattoni is definitely one of those people. From brilliant conception to effective campaigns to compelling copy, Alex has it nailed. Amazingly organized and perplexingly productive, she has allowed me to let go of the reins in our marketing entirely – so I can focus on innovation – and frankly, she does it WAY better than I ever did! I cannot recommend her highly enough.

Blair Gorman

– Founder,

“Led the team that launched one of the hottest personal growth brands on the Internet…”

“Alexandra was one of my best hiring decisions ever. In just a short time, she rose from support intern to the top marketer in my company.

While working at Mindvalley, Alex led the team that launched one of the hottest personal growth brands on the Internet. She was instrumental in not just conceptualizing the marketing angle and writing phenomenal promotional material and launch emails, but also pioneered a unique style of site design and copy that increased conversions by close to 120% on our main landing page.

Later, Alex directed our transformational event, AFest. She pulled off an amazing event (despite having no prior event experience) and helped make it a truly amazing experience for our attendees.

It’s telling to see that Alex can excel at so many different roles, team leader, marketer, brand manager, event director. She’s truly an amazing woman and someone I would not hesitate to call a “genius”.”

Vishen Lakhiani

– Founder,

“An extraordinary marketing mind for creating powerful campaigns…”

I had the pleasure of working with Alex during her time as the Creative Director at Mindvalley. During her 3+ years at Mindvalley, she was part of the executive team that grew the company 3X to more than 8 figures in annual revenue.

She was responsible for leading one of the most successful business launches in the company’s history and since it’s conception in late 2008, we have watched it grow into a $4M/year business.

On top of having an extraordinary marketing mind for creating powerful promotional campaigns and executing flawless launches, Alexandra is a strong copywriter and has used this ability to build complex and high-converting email follow-up sequences and perpetual launches which are paramount to building automated income-generating businesses.

If you have traffic or a list… she’ll make you money! She’s brilliant, reliable, and a ton of fun!

Juan Ignacio Martitegui

– Founder,

Speaking & Interviews

My extensive repertoire of interests – history, science, psychology, sales and writing – makes me a bit of a marketing mad scientist. I geek out on studying the intricacies of the human condition, including the hidden and fascinating motivations behind why we act, feel and buy the way we do.

I love to speak about the creative and authentic ways to master digital influence, build brand buzz and craft marketing campaigns.

Book me on your podcast, panel or stage.

Strategy Session

Over the past 9 years, I’ve had the pleasure of writing sales funnels, advertising copy, and email campaigns for many of the top brands in the personal development world, helping spread transformational ideas, events and programs that truly brighten people’s lives.

If you’re creating magic in the world, I’d love to support you in getting your message to the masses! Contact me to get on the waitlist for a strategy call.

Contact me to book a strategy call.

Copy Critique

From storytelling formulas, to hot hooks and headlines, to must-have psychological triggers, there are 10 conversion elements that you must include in your sales copy to build trust, create authority and boost conversions.

Get expert feedback on your website, funnel or sales campaign based on my coveted 10-Point Offer Map and get ready to skyrocket your conversions! Contact me to get on the waitlist for a copy critique.

Contact me for a copy critique.

Through my weekly content, online programs and boutique copywriting agency, I’m on a mission to de-douchify the Internet by rallying the raddest, baddest crew of copywriters on the planet.

The Copy Posse believes in creating community, credibility, and conversions with nothing but powerful and precise wording. It’s the second coming of copy and we’re leading the way. If you’re looking to take your copywriting to the next level, the Copy Posse can help!

Since 2015, I’ve been the co-host of Flight Club, a high-end private membership event that gathers the world’s leading internet marketing entrepreneurs to share and learn proven strategies for scaling their business quickly.

Mix in velvet rope cocktail parties, rooftop lunches, and daring adventures and you’ve got the James Bond of business events.

Join the most LIT copywriting & marketing channel on YouTube*

(*based on my very own and super sciency fire-o-meter)




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